Archive for October, 2009
Off-page Search Engine Optimization-More On Articles
By admin on October 28th, 2009
Off-page Search Engine Optimization-More On Articles
What youre doing here is following the age-old theory of advertising, which is to do everything you can to get your prospect to do what you want them to do right now. The bottom line is, if they read your article and dont click on your link to visit your site, then they are never going to do so, so it has to be now or never.
Your article should paint a word picture of just how much they will benefit from following your advice, or what will happen if they dont take the action that you want them to take. Tell them how they can use the product that you are recommending, and how it will enhance their life when they do so.
Finally, make sure that you tell them why they have to do it now, and what to do in order to take action. You might be surprised to see how many people will take action as long as you instruct them to do so and tell them exactly what they have to do.
However, while you build up to the final call to action throughout your article, you do not include the final instruction of what your reader should do to take advantage of whatever it is you offering in your article. This may sound a little strange, but bear with me for a moment, and it will all become clear.
All of the articles that you create in this way are going to promote your business because you are going to submit them to article directories. When you do so, you have to upload certain supporting information. (Learn more about a great way to make money from home by flipping websites.)
You have to submit a two or three sentence summary of your article.
Many would-be article marketers are very lazy and are content to use the first two or three sentences of their article for this short summary, but this is a big mistake.
Some of the article directories are extremely popular with the search engines, as (for example) articles from the leading directory site, EzineArticles regularly appear in the Google top 10 search results.
When this happens, the short summary you add to your upload is the description shown on the results page (in black) directly beneath the title (in blue):
Consequently, if your description is not persuasive and hard-hitting, there is a very good chance that the searcher will ignore your site to look elsewhere, so using the first two or three sentences of your article as your description is a very poor choice.
Next, you have to add a list of keyword phrases. Most sites limit the number of characters you can use, but use as many of them as you can by listing as many keywords as you can think of.
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Finally, you have to add the Resource box, which is a short description of you and your business. Most article authors use the resource box in exactly this way they will add some information about themselves or their business. You should not do it this way, because there is a far more powerful and effective strategy.
You should write your resource box as if it is the last paragraph of your article, the paragraph in which you stress that the reader has to do something, now. (You’ll find great information here about how to flip websites for profit.)
You do this because it is only in the resource box that you can include links to your site, with a general rule being that you can include up to three active hyperlinks. I would recommend that you include one hyperlink that is the URL of the page that you want the reader to visit, and one more hyperlink that is a link contained within the main keyword term that your article is focused on.
Finally, before you upload your article, check whether the directory site you are going to upload your article to accepts photographs, and if they do, whether those photographs are published next your resource box (as they are by EzineArticles):
As you can see, the photograph immediately draws your attention to the resource box area of the page, so you should always do this if possible.
With your article ready to upload, you have a choice of how you upload your article materials.
Off-page Search Engine Optimization-More On Videos
By admin on October 26th, 2009
Off-page Search Engine Optimization-More On Videos
As suggested when we were looking at using articles to promote your business, marketing with videos is a numbers game. The more videos you have published and the more networking sites those videos were featured on, the more traffic you will draw to your web pages.
Therefore, you should not limit yourself to uploading your video to only one networking site, irrespective of the fact that YouTube is (according to Alexa) the third most popular site on the internet. (You’ll find great information here about how to flip websites for profit.)
There are many online video viewers who prefer other sites, and it makes sense to put your video in front of these people as well as those who use YouTube.
Once your video is ready, there are a couple of sites you can use to upload the finished movie to most of the leading video networking sites.
The first resource that you want to look at is offered by TubeMogul, a place where you can mass upload your video to many of the leading network sites completely free. The site also offers many outstanding analytical tools, so it is definitely one that you should be using if youre not doing so already.
As you can see from the screenshot, TubeMogul will distribute your video to most of the leading sites (YouTube and Yahoo Video are missing from this graphic), but it does not serve every major network site. If you want to complete the picture and are willing to spend a little money (and it is very little money) then you should also look at HeySpread because there are few sites that you can distribute your video to from here that are not served by TubeMogul.
Videos are an effective way of promoting your business for free, but the secret is to make as many videos as you can and to have them published in as many places as possible. Also, while it is not necessary to try to publish a Hollywood blockbuster, what youre trying to do by publishing videos is to create one video (or many) that everyone loves. Do this, and a traffic landslide is well on the way to your site! (Learn more about a great way to make money from home by flipping websites.)
Off-page Search Engine Optimization-Free classified Advertising
By admin on October 26th, 2009
Off-page Search Engine Optimization-Free classified Advertising
There are dozens of free classified advertising site such as Craigslist and US Free Ads, and you can use these sites to advertise you business. (For more detailed information on flipping websites as a way to make money on the internet.)
While it is not always easy to get your advertising to stick with these sites Craigslist in particular is notorious for publishing adverts for online businesses and taking them down almost immediately afterwards they can nevertheless bring in significant amounts of traffic, and you are creating one way incoming links with every advert that is published.
Try running a standard Google search for free classified advertising and you will find that there is no shortage of sites where you can advertise your business in this way:
Free classified advertising is often ignored as a way of generating traffic, and using paid for advertising is far more popular and widely used, but free classified advertising can drive significant numbers of visitors to your site, and it is therefore well worth creating simple adverts for sites like these. (You’ll find great information here about how to flip websites for profit.)
#TITLE#5 Mistakes And Can Make Your Blog Useless
Off-page Search Engine Optimization-Using RSS
By admin on October 24th, 2009
Off-page Search Engine Optimization-Using RSS
One thing that you should not underestimate is the value of turning one-time visitors into regulars. In order to do this, you must be updating the content of your site on a regular basis, but assuming that you do so, you should try to encourage people to come back regularly. (Learn how you can sell website to earn money from internet.)
Perhaps the easiest way of doing this is by using RSS.
RSS stands for really simple syndication which is a way of feeding information to people who subscribe to your site automatically. If you have a Blogger or WordPress blog, or you create podcasts or videos, you can set up an RSS feed that automatically tells your subscribers every time you update your site, and assuming that your content is valuable enough, this should keep your visitors coming back on a regular basis.
Most people use RSS feeds to send a small snippet of information to subscribers as a way of inviting them to visit their site to get the full story. Moreover, because an RSS feed sends out information directly to your subscribers RSS reader, it is a very effective way of getting your message out to people without having to resort to e-mail.
The first thing to do if you want to start using RSS is to burn a feed using a site like Feedburner. Once you have done this, you can install this feed on your Blogger blog using the Subscription Links link that you will find in the drop-down menu that is generated when you click on the add Gadget link from the Blogger Layout screen.
If on the other hand you are using WordPress, you should install the WWSGD plug-in because it will make it incredibly easy for your readers to become subscribers. (Learn more about a great way to make money from home by flipping websites.)
Another thing that you can do with your RSS feed is submit it to the directories.
Once again, the directory listings are going to generate one way incoming links to your site, and we have already established how important these can be.