Archive for October, 2009
Leaflet Designing
By admin on October 31st, 2009
Leaflet Designing
Leaflet is a way of showing your ideas as well as emotions in terms of words, pictures and then graphics. The way you present your ideas in the leaflet will determine or will influence the perception of your readers in terms of the messages conveyed in your leaflet. The information in your leaflets will enable your customers to decide whether your information has relevance to them or is just a waste of their time. (Learn more about a great way to make money from home by flipping websites.)
The design of the leaflet must be created in such a way wherein the whole point you want to discuss in the leaflet are conveyed in a direct and concise manner that is effective enough in encouraging comments as well as action from the readers. In terms of the text to be used it must possess the following characteristics: persuasiveness, must be interesting, noteworthy and helpful. Create your text in such a way that it will leave a mark in the minds of its readers. And then be sure to use only short paragraphs and then make sure you mark them with headings. For sequential ideas make use of bullets since it is must easier to read. Also, for those information which you may want to give emphasis on you may highlight or make use of a different font and then bold the texts.
The picture design is also important in the leaflet since it will help you to convey your message more effectively. The pictures to be use for the leaflets will depend on the subject or the theme of your leaflet. The layout process entails for careful planning and this would require team work since you will be deciding on the type of text and pictures to be used for your leaflets. Layouting would require for initial sketches that would show where you want your text to be placed, where the headings will be placed, where the pictures will go, what colors are best for texts and for the background.
After the layout process will then commence the printing. The design would now be uploaded in the computer. The typing and the formatting of texts will need a word processing program such as MS Word. But for those expert computer users they may prefer to use QuarkXpress or Adobe Photoshop especially for the designing process. But for those who doesn’t have computers and don’t know how to use one there are professional printers out there where you may take your leaflet project. And if ever you find it a tedious task to visit every local print shop in your place you can always surf on the net for professional printers that offer affordable prices for your leaflet project. It is much easier and convenient searching online. (For great information on getting targeted traffic for making money on the internet.)
Things to remember to instruct your printers- the usual things that happen especially when you take your leaflet project to a printer is that they commonly cut the leaflet to size and so you must never forget to instruct them to leave a bleed margin. The bleed margin is usually a space of 2mm around the edge of the design which is commonly lost during the cutting process. Another thing, images should be saved as 300 dpi and stored in as JPG or TIF files. But if ever the quality of the image is too low then there is the possibility of its corners to go jagged. The paper to be use should also be given great consideration since papers that are too thin tend to blot when colors are applied.
Off-page Search Engine Optimization-Article Marketing-LSI
By admin on October 31st, 2009
Off-page Search Engine Optimization-Article Marketing-LSI
However, the concept of keyword density has become a little obsolete, as Google is now looking at articles in a different way based on a concept known as Latent Semantic Indexing.
Remembering that the importance of keywords to the search engine robots is that they enable them to identify the subject matter of any content materials correctly, the theory of LSI is that certain words or terms go together. For example, according to LSI theory, if you wrote an article about Microsoft then the name of Bill Gates should appear somewhere in that article. The name helps the search robot to qualify the meaning of the article, which is making the Google search algorithm far more accurate.
More and more people are beginning to write articles that are optimized for LSI. This is exactly what you should do as well. (For great information on flipping websites for making money on the internet.)
The way you do this is to write articles that contain two or three closely related keyword phrases. One of these keyword phrases should be a major keyword phrase, while one (or perhaps two, but definitely no more) minor keyword phrases are also included.
To give you an idea of how you would define major and minor keyword phrases, do a keyword search run for dog training using the free Word Tracker keyword research tool.
According to Word Tracker, there are more than 3000 people who are searching Google for dog training related information every day. The majority of these people use dog training as their search term, but all the way down this snapshot of the Word Tracker keyword list, there are plenty of daily searches.
There is no fixed number of how many searches a day you need to justify categorizing a search term as a major keyword phrase, but as an approximate rule of thumb, you can use 1% of the total searches shown at the top of the chart.
So, in this particular example, with just over 3000 searches every day, I would see any phrase with 30 searches and above as a major keyword phrase and anything below that would qualify as a minor term.
However, as youre going to use all of the keyword terms on your list at some time or another, it does not really matter how you mix and match them as long as there are a least a couple of keyword phrases in your article. It is extremely important that the article reads well too. (Learn how you can sell website to earn money from internet.)
On-page Search Engine Optimization - Meta-Tags
By admin on October 30th, 2009
On-page Search Engine Optimization - Meta-Tags
Apart from having a domain name that accurately reflects what your site is about, the other main on-page SEO requirement is to have accurate meta-tags, which are elements of the underlying page code that the search engine robots will look for when they visit.
At one time, meta-tags were the #1 most important aspect of SEO, but because many SEO specialists and experts were able to manipulate meta-tags in a way that the search engine people did not like, their value has now been significantly demoted. Indeed, it is generally believed that Google (who are, after all, the number one search engine, commanding just short of 70% of the global search market) pay absolutely no attention to meta-tags. (Learn how you can sell website to earn money from internet.)
However, that leaves 30% of the search engines that do use meta-tags, and it is therefore to your advantage to make sure that they are properly formulated.
The way you would do so will to a certain extent depend on the kind of site that you have built.
If you have coded the site in HTML, then you need to create tags that should look like this:
This is just a sample of the kind of information that you would include in the meta-tags. Fortunately, even if you need to create meta-tags for an HTML page, there are a couple of free meta-tag generators at SEOTools and Free-Webmaster-Tools that you can use to generate perfectly acceptable meta-tags quickly and easily. (Check out this site on how to sell a website at flipmastery.com.)
If on the other hand you are like many other web masters who have a WordPress based site under their SEO-friendly domain name, you should download and install the All-in-One-SEO-Pack plug-in as this will automatically create all of the meta-tags you need.
Off-page Search Engine Optimization-One Way Incoming Links
By admin on October 28th, 2009
Off-page Search Engine Optimization-One Way Incoming Links
Okay, so that is two thirds of your link network established. The only remaining aspect of linking to deal with is the most important one, establishing one-way incoming links. We will deal with this on a step-by-step basis as we go through this report.
However, one final thing to mention is the internal linking structure of your site. While everything we have dealt with so far has concerned external links, your site must be linked together in a logical and effective way on an internal basis as well. (Learn more about a great way to make money from home by flipping websites.)
For example, you must have a site map on your homepage so that your visitors and the search engine robots can find their way around. It must be possible to reach every page of your site from the homepage in no more than three clicks, and anyone who visits an internal page of your site should be able to get back to the homepage with a single click.
In addition to the homepage, you may well have other business-critical pages on your site.
For example, if a part of your business is building a prospect mailing list (which it always should be), then you might have a name-capture or squeeze page which is designed to do nothing more than collect a visitors e-mail details.
This is an extremely important page for your business, and you should therefore have links from most of the other internal pages of your site that point at this squeeze page. This accords the maximum amount of incoming link power (or link juice as it is often known) to that page, which in turn indicates to the search engines that this is an important page. (For great information on flipping websites for making money on the internet.)
The bottom line is, links are extremely important and becoming ever more so by the day. Hence, even though this report is primarily focused on sending human visitors to your site, you should always keep links at the forefront of your mind no matter what traffic generation tactics you are thinking of using.
Beginning the free traffic landslide journey
Having made your web site search engine friendly, the next step is to start to publicize your site by telling the world what it is you do, and where you are to be found.
There are literally dozens of ways that you can do this, ranging from the ridiculous and whimsical to the highly professional and effective.
The rest of this report is going to be focused on making you aware of as many professional, effective (and free) website promotion strategies as possible, but I have not attempted to list every traffic generation strategy of which I am aware.
To do so and to explain every one of them in sufficient detail to make them usable would require a book several times longer than this one. Instead, I have focused on the traffic generation strategies that I know from my own experiences are the most effective, and have tried to explain each of them in enough depth to enable you to begin implementing them immediately.
So, if on your internet travels you come across alternative free advertising strategies that you think might work, go ahead and give them a try. However, when do so, you must ensure that you continue with the free traffic generation strategies that are already working for you, in case the new idea that you are trying out does not work.
With that slight note of caution, lets move on to begin to look at how to generate a free traffic landslide for your site in a month or less.
As far as possible, you should try to action each these steps in the order that they are set out, because not everything you read of will work at the same speed, and the ones that will take the longest are the ones that you are going to read about now.